Launched in the UK in 1894, Lifebuoy is one of Unilever’s oldest brands and has championed a message of healthy living through hygiene for more than a century.
Lifebuoy was the world’s first health soap when it was launched in 1894, and is still the world’s no.1 selling germ protection soap today.
The desire to be clean, active and healthy is intrinsic to every one – irrespective of age or economic status. Lifebuoy understands this need and champions the cause for hygiene and health around the world.
An inspiring vision for more hygienic, healthier and, ultimately, more vital communities is the driving force behind the Lifebuoy brand. To realise this vision, Lifebuoy has sought to consistently innovate and provide accessible hygiene products for healthy living to a wide variety of consumers.
This vision also commits the Lifebuoy team to visible action, inspiring projects that motivate consumers to improve their hygiene behaviour.
To learn more about the Lifebuoy social mission click here